April 1, 2018 BestCompaniesUSA

March Webinar Recap – Building a Powerful Brand with Corporate Awards

In our March webinar, Building a Powerful Brand with Corporate Awards, speaker Delta Emerson discussed the steps towards building a corporate brand, how to boost employee morale, and what you can do to create a highly effective corporate environment. Business mogul Delta Emerson shared personal experiences and provided insight into the key lessons that she has learned in her corporate career thus far.

Delta Emerson is the mastermind behind the successful business strategy that exists at  Ryan, LLC.  Emerson shared about her 7-year journey with Ryan, LLC where she transformed the corporation from a struggling, culture-less workplace to a largely successful and recognized organization.

Delta revealed that the backbone of an award-winning organization is the drive to the successful and maximize organizational value. Are your leaders engaged, informed, and excited about your organization’s goals?  

Your team must recognize the value of your powerful brand. Are you willing to allocate your assets into what it takes to create an award-winning organization?

When Delta began, she found that employee engagement survey scores were shockingly low, as employees were ranked based on the numbers of hours they worked. Employees were not excited about their work and their sense of corporate value was non-existent.

Through a live poll conducted during this webinar, attendees shared that they felt as though they did not have the time or assets needed to face the learning curve of a complete corporate re-boot. Delta said she could relate to this feeling and felt the same way when she began her journey with Ryan, LLC.

Delta dove head-first into the issues facing Ryan’s employees, immediately recognizing the need for corporate restructuring of company programs and a boost in company morale.

Delta’s first order of business was manager training development, followed by one-on-one coaching and mentorship, and enhanced communication practices. Delta implemented a variety of social activities to rouse community and encouraged company leaders to celebrate employee success more frequently.

On a deeper, more analytical level, Delta focused on the need to share data more transparently and the need for cross-functional teams. Improving training, enhancing workplace communication, and providing community-building activities became very influential in the growth of Ryan, LLC.

The results of Emerson’s changes could not be ignored. Client service scores were at their highest in the company’s history and employee turnover nearly disappeared. Revenues rose as employees were engaged and valued the work they were doing.

Ryan’s Great Places to Work Scores rose by more than 28 points and the company won more than 300 awards during Delta’s time with the company

Several case studies and numerous media mentions were written about Delta and her team’s cultural transformation of Ryan, LLC. Ryan’s CEO, Brint Ryan, was overjoyed.

If you want to mirror Emerson’s success, consider these basic steps:

  • Become educated on corporate awards and existing companies succeeding in this field
  • Assess your company’s existing culture – Where do you stand?
  • Assess leadership mindset about corporate awards
  • Determine who needs to be encouraged about upcoming changes
  • Create an plan-of-action
  • Budget your resources – time and people
  • Create a presentation for leaders to understand necessary changes

Like our webinar attendees, maybe you are struggling with your corporate award strategy. Attendees shared that they were nervous and needed help to begin their corporate awards journey. They needed more information about the corporate awards landscape.

You can watch the webinar in the BestCompaniesUSA webinar archive here